Australia's Adult Novelty King Eyes World's Biggest Brothel

SYDNEY— Australia’s adult novelty king, Malcolm Day wants to create the world’s biggest brothel.

The controversial businessman is hoping to raise money for a three story, 42-room mega-sex-complex opposite Sydney University on the city’s Parramatta Road — Sydney’s major historical east-west artery.

“The new complex will create the largest short-stay bordello globally. On completion, earnings are projected to double to $40 million of revenue and $12 million of earnings before interest, taxes, depreciation and amortization (EBITDA),” according to a stockbroker presentation obtained by BusinessDay.

Seven suites with pool tables “and two sets of beds for parties and group bookings” will be built on the top floor of the complex.

A highlight in Day’s funding pitch to investors for the mega-pleasure palace reads, “Fully incensed and legal premises, with all regulatory approvals obtained — 10 year operating history.”

Day is shopping a $5 million convertible note through his listed company Delecta Ltd, formerly called Adultshop.

Part of the plan also includes the acquisition of Stiletto, another profitable brothel, and to run a one-for-eight share consolidation.

Stiletto reportedly earned $7 million in revenue last year and EBITDA of $3.6 million that translates to more than a 50 percent profit margin.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Savage Me Dream Girl Doll' Line

Full Circle has introduced Alyssa, Carla, and Nadia from its Savage Me Dream Girl Doll collection.

Dame Launches 'Green Dildo Coin' Campaign

Sexual wellness brand Dame has partnered with creative agency Stereo Creative to launch its Green Dildo Coin campaign.

Lovehoney Group, Beacon Wellness Settle Canadian Patent Dispute

Lovehoney Group and Beacon Wellness have settled a patent dispute over the latter's sale of a product called the Air Pulsing Arouser in Canada.

Uncover Creations, Sinnovator Sign Distro Deal With Eagle Leather

Pleasure brands Uncover Creations and Sinnovator have inked a distribution deal with Eagle Leather for Australian distribution.

ProDx Health Introduces 'Alpha Male' Test

ProDx Health has introduced its new Alpha Male Home Collection Kit.

Alex Fine Details Her Journey as Dame CEO, Pleasure Activist

Alex Fine’s venture into the world of sextech began with a master’s degree in clinical psychology from Columbia University. Her original goal was to become a sex therapist, but in 2014, she recognized a much broader opportunity.

Le Wand Introduces 'Dual Stimulation' Vibe Collection

Le Wand has debuted its new Dual Stimulation vibrator line.

Sportsheets Expands 'Peaches 'N CreaMe' BDSM Collection

Sportsheets has introduced 13 new items from its Peaches ‘N CreaMe collection of BDSM products.

Satisfyer Rebrands 'Pro 2 Kiss' Vibe as 'Deep Kiss'

Satisfyer has rebranded its Pro 2 Kiss mini vibe as the Deep Kiss.

Lovense Debuts 'Lush Mini' Wearable Egg Vibrator

Lovense has introduced its new remote-controlled Lush Mini wearable egg vibrator.

Show More